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Juan Fernando Barón

Chief Digital Officer at Ringier AG

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Profile

Juan Barón, Chief Digital Officer Publishing at Ringer, is an accomplished digital marketing professional with a reputation for building successful media operations, leveraging big data for algorithmic media buying and optimization, and ideating technological innovations. He is passionate about improving processes through technical development, growing business through strategy and sales support, and building teams. With over 10 years of startup experience in ad-tech, Juan has deep knowledge of the digital advertising landscape, technologies, and intricacies of the agency world. Recently relocated from New York, he is helping accelerate the digitalization efforts of the news operations. His digital operations team is responsible for innovation and education across SEO, Social, Big Data, and Video.

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