With great passion and solid background in digital channels and marketing, José Namén has succeeded in planning, leading and implementing cross-market digital strategies. His current position as International Recipe Marketer at Thermomix ignites José’s exciting journey: taking Thermomix, the revolutionary kitchen appliance with its innovative Recipe Chips, touch screen and unique Guided Cooking function, into the digital world. José, as leader of the Global Recipe Marketing, is responsible for the design and execution of digital strategies within the recently established recipe business of Thermomix. José believes in the power of digital to transform analogue societies and organizations and to enhance customer experience.