Brief description

During the event, 11 specialized panels of experts will analyze the topics considered fundamental for a thorough understanding of themes related to e-commerce. The prominent international speakers will share their experience and present relevant case studies, in accordance to the detailed research. The Swiss e-commerce conference will allow to build a full network of contacts.The guests will personally meet the main industry players, which can help to improve the online business, and through our Research, will also have exclusive access to relevant quantitative data about the e-commerce in Switzerland. NetComm Suisse is going to present 2 research reports during the event, one national and one international: The Swiss e-Commerce Consumer Behaviour 2015, in which it will be exploited the Average basket value by sector, the Digital penetration in Switzerland, the Volume of online shoppers, the Best seller and trends on online shopping, the Favourite online shopping channels, the Payment methods selected by swiss users, the Habits and behavior of Swiss internet users divided by cantonal aggregations and linguistic areas. Unlocking the Potential of e-Commerce for Developing Countries: Revisiting the development potential of e-Commerce, the Global and regional trends, the Measuring the e-Commerce readiness of countries e-Commerce by small and rural enterprises in developing countries, Mapping the legal landscape for e-Commerce and Strategy and policy implications.

   SWISS E-Commerce Conference 2015

   Press Releases & Social

Observatory NetComm Suisse and the Swiss e-commerce Consumer Behaviour Report conducted by ContactLab and presented at the Swiss e-Commerce Conference in Baden confirm the steady growth of e-commerce in Switzerland

Netcomm Suisse Press Office iPressLive Simona Miele – Marisandra Lizzi

Laut dem Observatory NetComm Suisse und der von ContactLab durchgeführten und auf der Swiss e-Commerce Conference in Baden vorgestellten Studie Swiss e-commerce Consumer Behaviour Report, wächst der E-Commerce in der Schweiz weiterhin

Netcomm Suisse Press Office iPressLive Simona Miele – Marisandra Lizzi

Accenture has been named a leader among global digital experience service providers by Forrester Research Inc., a leading global research and advisory firm. Accenture Interactive, part of Accenture Digital, is recognized among the 11 most significant digital agencies, systems integrators, and consultancies in the report titled, “The Forrester Wave™: Digital Experience Service Providers, Q4 2015.”

David LaBar

Improving the overall customer experience is a top business priority for companies and a main driver behind their digital transformation ambitions, according to a new study from Accenture (NYSE: ACN). But the majority of businesses don’t set themselves apart yet from competitors through the digital customer experience they offer.

Jens R. Derksen

Six in ten buy from abroad when they don’t find a product in Swiss online stores The results of the Swiss Internet Users & E-Commerce Research on digital behaviour commissioned by the Swiss e-commerce Association Netcomm Suisse and carried out by Contactlab and Netcomm Suisse Observatory were revealed today at the Swiss E-commerce Conference.

Marisandra Lizzi on behalf of Netcomm Suisse

D'après L’observatoire NetComm Suisse et l'étude Swiss e-commerce Consumer Behaviour Report réalisée par ContactLab et présentée au cours de la Swiss e-Commerce Conference de Baden, une croissance soutenue du commerce électronique en Suisse se confirme

Service de presse Netcomm Suisse iPressLive Simona Miele – Marisandra Lizzi

Demandware Shopping Index data indicates sharp rise in site visits, online transactions

While 70% of B2B Revenues Come from Customers Using Digital Channels, Most Sellers Struggle to Deliver Seamless Purchase Experience across All Channels

David LaBar

As for the research, presented at EXPO in the Swiss Pavillion, there are about 30 million consumers who are potentially interested in buying Swiss products. The companies who until now have only interacted with the 4,5 million Swiss buyers must now think with a broader mind-set to present themselves to a much greater public, attracted by Helvetian products

Simona Miele e Marisandra Lizzi per Netcomm Suisse

Secondo l’Observatory NetComm Suisse e la ricerca Swiss e-commerce Consumer Behaviour Report realizzata da ContactLab e presentata alla Swiss e-Commerce Conference di Baden, si conferma una crescita sostenuta dell’e-commerce in Svizzera

Netcomm Suisse Press Office iPressLive Simona Miele – Marisandra Lizzi

Nasce Giftiamo: le gift card digitali aprono nuovi mercati al retail Online la piattaforma e-commerce dedicata ai retailer che digitalizza e rende personalizzabili le gift card, per una nuova esperienza d’acquisto e la fidelizzazione del consumatore 3.0, anche da mobile

According to the latest Netcomm Suisse and ContactLab Observatory: there are 4.5 million online shoppers in Switzerland, equating to 90% of internet users, and Swiss internet shoppers spend almost 2,000 CHF per person per year. 64% of these already buy from foreign websites and in 72% of cases, their choice is determined by a better price for the item purchased online.

Netcomm Suisse Press Office

4.2 million Swiss users declared they had purchased online at least once in 2014. The data regards regular users, who bought fashion items to a greater extent of + 16.3% over the previous year

NetComm Suisse Association – Swiss e-commerce Association Nicole Mureddu NetComm Suisse tel Zurich 0041 (0)44 5002..



8:30-9:00 Check-in & Breakfast

9:00-9:15 City welcome and introduction about the Association

Alessandro Marrarosa                                                                              LogoNetComm
Thomas Lütolf                                                                                            BadenLogo_co

9:15-10:30 Research presentations 

Carlo Terreni Introduction NetComm Suisse Observatory                   
Stefano Lena
Swiss e-Commerce Consumer Behaviour (2nd edition)                     
Torbjörn Fredriksson                                                                                   
UNCTAD Information Economy Report 2015: Unlocking the potential of e-Commerce for developing countries

10:30-11:10 Coffee Break

11:10-12:20 The future of (e)Commerce

Carlo Terreni (Moderator)                                                                           
Michele Raballo                                                                                      
Luca Graf                                                                                                   
Sebastien Szczepaniak                                                                           Logo Nestle
Dominik Rief                                                                                             Logo Zalando
Alessio Gianni                                                                                             Logo Barilla

12.20-14:00 Networking Lunch



e-Commerce meets Fashion & Luxury

Marc Sondermann (Moderator)                                                                  Logo fashion
Federico Gasparotto                                                                              
Stefano Pistilli                                                                                             
Alexandre Wehrlin                                                                                       Logo Piaget
Donatella Paschina                                                                                Logo Zegna


The future of retail and omnichannel

Jorij Abraham (Moderator)                                                                          Ecommerce_Europe
Rudolf Geiger                                                                                        
Placido Faranda                                                                                        
Matteo Alessi                                                                                              Logo Alessi
Manuela Karam-Feuz                                                                         
David McQueen Johnston                                                                 Logo Tempur


Social Commerce

Presented by Swiss Marketing                                                               Logo Swiss Marketing

Juan Fernando Barón (Moderator)                                                     Logo Ringier
Enno Jönsson                                                                                          
Melanie Huber                                                                                        Logo SOBU
Peter Erni                                                                                                    Logo Mammut
Reto Dürrenberger                                                                                 Logo Werbeanstalt



Cross-border sales and Internationalization in e-Commerce

Rico Baldegger (Moderator)                                                           
Claudia Patocchi                                                                                   
Gero Kummer                                                                                      pp_h_rgb
Philippe Lucet                                                                               
Claudio Fischer                                                                                     


From experience-driven marketing to e-Commerce sales

Umberto Andreozzi (Moderator)                                                        
Lukas Ryf                                                                                                   
Gunnar Klauberg                                                                          adobe-marketing-cloud
Alessandra Grimoldi                                                                             Logo Whirlpool
José Namén                                                                                       


Mobile e-Commerce

Martina Dalla Vecchia (Moderator)                                                       FHNW
Stefano Zoia                                                                                        
Tobias Wirth                                                                                             
Rainer Kirchhofer                                                                             Logo SBB
Marcello Mastioni                                                                               Logo Homeaway




How can technical support and customer care improve e-Commerce sales?

Roberto Mastropietro (Moderator)                                                        logo_SUPSI
Marco Schmid                                                                                       
Jonathan Rey                                                                                          
Lorenzo Baroni                                                                                      
Luca Pronzati                                                                                           MSCCruises


e-Commerce for SMEs

Elena Marchiori (Moderator)                                                                    Logo USI
Sven Löffel                                                                                           postfinance_logo_BIG
Thierry Kneissler                                                                                   
Beat Gabler                                                                                            
Gerd Mittmann                                                                                 Logo-Back-Imprint
Carlo Fontana                                                                                Logo Hotel Dante


Digital and e-Commerce investments


Davide Villa (Moderator)                                                                      Logo Jobcloud
Fabio Cannavale                                                                               Logo Lastminute
Robin Simon                                                                                     
David Hug                                                                                 
Speaker to be confirmed



18.00-18.30 Interview

Presented by Swiss Marketing                                                               Logo Swiss Marketing

Sunnie Groeneveld                                                                         Logo DigitalZurich2025

18.30 Close-up

Alessandro Marrarosa                                                                            LogoNetComm



Luca Graf

Swiss International Air Lines

Torbjörn Fredriksson

ICT Analysis Section at the UN Conference on Trade and Development (UNCTAD)  

Michele Raballo

Managing Director within Accenture Interactive

Manuela Karam-Feuz

E-Commerce partner manager for SIX Payment Service  

Sebastien Szczepaniak

Vice President in charge of eCommerce and Group Sales Nestlé

Gerd Mittmann

VP International at Shutterstock, Inc  

Philippe Lucet

Lead Counsel for Richemont

Alexandre Wehrlin

E-business Manager at Piaget  

Tobias Wirth

member of the Board of Directors at smama and Head Digital Products for Aduno Group

Rico Baldegger

professor of Management and Entrepreneurship at the School of Management Fribourg  

Stefano Pistilli

General Manager of Traconf and as President and Sole Director of HUB&LOGISTICS SA

Marco Schmid

Country Manager DACH at Rackspace International  

Claudia Patocchi

Team Leader of the Product Management for International Business Solutions at Swiss Post

Marc Sondermann 

Editor-in-Chief of Fashion Magazine and CEO of publishing company Edizioni Ecomarket  

Gunnar Klauberg

Senior Product Marketing Manager AEM bei Adobe Systems

Martina Dalla Vecchia

eCommerce. Social Media. Business Networking.  

Enno Jönsson

eCommerce, entertainment, travel and financial services at Facebook

Federico Gasparotto

Commerce Strategy Lead at Accenture Interactive  

Carlo Terreni

co-founder of NetComm Suisse Association

Jonathan Rey

Head of Technology at DeinDeal  

Stefano Zoia

CEO of Tinext

Lorenzo Baroni

Executive Vice President of Forcontact and CEO of Tripitaly  

Umberto Andreozzi

head of digital services at Accenture Interactive

Stefano Lena

responsible for business development and commercial strategy at ContactLab  

Jorij Abraham

Director of Research & Advise at Ecommerce Europe

Davide Villa

Head of Company Development at JobCloud AG  

Alessandro Marrarosa

President of NetComm Suisse

Thomas Lütolf

head of location marketing for the city of Baden  

Gero Kummer

Senior Manager Business Development at PayPal

Sven Löffel

sales engineer at PostFinance  

Lukas Ryf

Senior Manager WCMS at Adobe

Dominik Rief

Country Manager in Austria and Switzerland at Zalando  

Beat Gabler

Head of Product Management at CCV Switzerland

Peter Erni

Online communication & Social Media strategist  

Placido Faranda

Head of E-Commerce EMEA at Acer Europe

Rainer Kirchhofer

public community driven development strategy for SBB mobile  

Roberto Mastropietro

Head of Information Systems and Networking Institute at SUPSI

Thierry Kneissler

CEO of TWINT Ltd  

Claudio Fischer

lawyer and senior manager in the EY Indirect Tax Team

Marcello Mastioni

head of EMEA business of HomeAway  

Elena Marchiori

Postdoctoral Researcher at USI & Executive Director at

Fabio Cannavale

Founder & Chairman at  

Carlo Fontana

CEO of

David Hug

Managing Director of Ringier  

Robin Simon

Senior Manager M&A and Projects at Tamedia AG

Donatella Paschina

CIO of Ermenegildo Zegna Group  

Reto Dürrenberger

Managing Partner Werbeanstalt Schweiz AG

Matteo Alessi

International Sales and Development Director Europe at Alessi  

Alessandra Grimoldi

Consumer Experience Digital Lead at Whirlpool EMEA

Djoa Strassburg

Miss Earth Switzerland 2013 & Architecture student at the ETH in Zurich  

Rudolf Geiger

Director Large Enterprise Accounts Central Europe for Demandware

David McQueen Johnston

speaker on Global Ecommerce  

Juan Fernando Barón

Chief Digital Officer at Ringier AG

Melanie Huber

Marketing Manager for the online service sobu (Post CH Ltd)  

Luca Pronzati

Chief Strategic Development Officer at MSC Cruises

José Namén

International Recipe Marketer at Thermomix  

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