
Video
News & Social
The Fashion Digital Lab, will be located in Lugano, Aimed at developing what Switzerland does best: fashion, innovation and digital technologies. A hotbed of dozens of the world’s greatest fashion brands and powerful innovation spilling out from Zurich and fostered by NetComm Suisse, Fondazione Agire and a host of others such as Accenture Interactive, PostFinance SA, Swiss Post, Keros Digital, intarget, ECRM GROUP
Fashion Digital Lab Press Office - iPress Suisse - Simona Miele
e-Commerce meets Fashion in the "Ticino Fashion Valley" 2016
E-commerce meets fashion in the "Ticino Fashion Valley" 2016
The main category of goods bought online by Swiss shoppers in 2015 is "clothing and fashion items": 52% of Swiss online shoppers made at least one fashion e-commerce purchase during the last year, spending on average 535 CHF, according to the Observatory NetComm Suisse. This trend is even more relevant in many European countries, where the penetration of fashion purchases online (according to the Swiss e-Commerce Consumer Behaviour research) is: 46% in Italy, 66% in France, 67% in Spain, 78% in Germany, 79% in UK.
Agenda
09:00 / 09:30
Check-in
09:30 / 09:45
Welcome speeches
Alessandro Marrarosa, President @ NetComm Suisse Association
Stefano Rizzi, Director of the Economics Division of the Department of Finance and Economics of Canton Ticino
09:45 / 10:15
The consumer-centric transformation in Fashion and Luxury
Stefania Saviolo, Professor @ Bocconi University
10:15 / 11:15
The future of (e)Commerce for fashion
Carlo Terreni, General Director @ NetComm Suisse Association
Donatella Paschina, Chief Information Officer @ Ermenegildo Zegna Group
Anton Magnani, CEO @ LARIO 1898 SpA
Michele Raballo, Managing Director / Accenture
Samy Liechti, President @ Black Socks SA
Tilman Galler, Head of e-Commerce and Member of the Board of Directors @ Triumph Global Sales
11:15 / 11:45
Coffee break
11:45 / 12:45
How to exploit the full potential of multichannel CRM and big data to orchestrate a unique customer experience
Marc Sondermann, Editor-in-Chief and CEO @ Fashion Magazine
Carlo Torrani, CDO @ Missoni S.p.A.
Federico Gasparotto, e-Commerce Strategy Lead / Accenture
Enrico Roselli, CEO @ La Martina Europe
Maurizio Alberti, Managing Director / Teradata Italia, Marketing Applications
Enrico Fantaguzzi, e-Commerce Manager @ Twin-Set Simona Barbieri
12:45 / 14:30
Networking lunch
14:30 / 15:30
Innovative logistic solutions for e-Commerce and benefits of operating fulfillments from Canton Ticino (Sala Teatro - First Floor)
Riccardo Mangiaracina, Director of B2C e-Commerce Observatory @ Politecnico di Milano
Daniele Fregnan, Global Logistics V.P. @ Benetton Group
Marcello De Melgazzi, European Logistics Director @ Guess? Europe Sagl
Stefano Pistilli, President @ Hub & Logistics SA
Giacomo Sabino, Former Global Director of Logistics & Distribution @ LLX Global Business Services in JAB Luxury (BALLY, JIMMY CHOO, BELSTAFF)
14:30 / 15:30
How to improve your conversion rate through a unique content strategy (Sala 1 - Third Floor)
Dino Auciello, Deputy Chief Editor @ Bilan
Simone Panfilo, CEO/Cofounder @ LOVEThESIGN
Gaia Franceschini, Global e-Commerce Manager @ Moleskine
Simona Zanette, BU Digital Director / Hearst Magazines Switzerland
Stefano Zoia, CEO / Tinext
Simone Maggi, CEO @ Lanieri.com
15:30 / 15:40
Break
15:40 / 16:40
The unique Russian and Indian e-Commerce opportunities (Sala Teatro - First Floor)
Nadzeya Kalbaska, Postdoctoral Researcher and Lecturer @ Università della Svizzera italiana
Martin Schierer, CEO @ Otto Group Russia
Ksenia Ryasova, President @ Finn Flare
Massimo Fubini, Founder & CEO / ContactLab
Antony Panakal, Business Development Manager @ Chocolat Stella SA
15:40 / 16:40
How to manage the e-Commerce shift from a strategic and HR perspective (Sala 1 - Third Floor)
Silvia Invrea, Director, Career and Alumni @ USI Università della Svizzera italiana
Francesco Bottigliero, CDO @ Brunello Cucinelli
Andreea Gavriliuc, EMEA Talent Acquisition Manager @ VF Corporation
Marco Di Dio Roccazzella, Partner - Managing Director, Fashion & Luxury Practice / VALUE LAB
Anna Zanardi Cappon, PhD, Board Advisor
16:40 / 16:50
Coffee break
16:50 / 17:40
From social catwalks to interactive points of sale: how to create a unique customer journey?
Emanuele Carpanzano, Director of the Department of Innovative Technologies @ SUPSI
Umberto Tesoro, Digital Marketing Manager @ Philipp Plein
Enno Jönsson, Sales Manager EMEA @ Facebook
Fabrizio Viacava, HOGAN Digital Marketing & e-Commerce Coordinator @ Tod's SpA
Grazia Grassi, Commercial Director, TNS Italy / TNS
Monica Gagliardi, e-Commerce, CRM, Web & Digital Marketing Director @ OVS
Accredito stampa e come raggiungere l'evento
- 18/04/2016
- 09:00 - 18:00
- Scrivi a netcommsuisse
- Calcola il percorso