
News & Social
Secondo l’indagine, presentata a EXPO al Padiglione Svizzero, sarebbero circa 30 milioni i consumatori nel mondo, potenzialmente interessati ad acquistare prodotti svizzeri. Le aziende che finora avevano visto nella sola Svizzera un Paese di 4,5 milioni di acquirenti devono ragionare in un’ottica più ampia per andare a proporsi verso un pubblico molto più vasto, attratto dai prodotti elvetici
Simona Miele e Marisandra Lizzi per Netcomm Suisse
4.2 million Swiss users declared they had purchased online at least once in 2014. The data regards regular users, who bought fashion items to a greater extent of + 16.3% over the previous year
NetComm Suisse Association – Swiss e-commerce Association Nicole Mureddu NetComm Suisse tel Zurich 0041 (0)44 5002..
As for the research, presented at EXPO in the Swiss Pavillion, there are about 30 million consumers who are potentially interested in buying Swiss products. The companies who until now have only interacted with the 4,5 million Swiss buyers must now think with a broader mind-set to present themselves to a much greater public, attracted by Helvetian products
Simona Miele e Marisandra Lizzi per Netcomm Suisse
Alessandro Marrarosa
co-founder and President, NetComm Suisse
Lorenzo Leoni
director, AGIRE Foundation
Carlo Terreni
co-founder and board member, NetComm Suisse
Gianni Cattaneo
founder, Cattaneo & Postizzi Studio Legale
Fabio Gianfreda
Regional Sales Manager for Ticino, Swiss Post
Louis Macchi
TLS Partner, Pricewaterhouse Coopers
Maurizio Crivellari
President & SEO, Quickly
Marco Cavadini
CEO, Swisscolocation
Franco Bondi
Founder and Managing Director, Eventboost
Elena Marchiori
Fellow Researcher, USI University
Stefano Zoia
Ceo, Tinext
Simona Zanette
CDO, Hearst Magazines
Federico Capeci
CDO, TNS
Milena Folletti
Board member, RSI
Agenda
09:00
Parking at Arese dedicated EXPO Car Park
Catch shuttle bus to ROSERIO Gate (about 30 minutes)
Walk to the Swiss Pavilion (about 15 minutes)
10:00 - 10:30
Check-in and Welcome Coffee at Swiss Pavilion
10:30 - 10:40
Welcome speeches
- Alessandro Marrarosa, NetComm Suisse
- Lorenzo Leoni, AGIRE Foundation
10:40 - 11:00
Research presentation: "The Swiss e-Commerce Factor in international sales and deliveries”
- Carlo Terreni, NetComm Suisse
11:00 - 12:15
Destination Switzerland: what makes Switzerland so attractive for the relocation of digital and e-Commerce companies?
Round table:
- Gianni Cattaneo, Cattaneo & Postizzi Studio Legale (Moderator)
- Fabio Gianfreda, Swiss Post
- Louis Macchi, PricewaterhouseCoopers
- Maurizio Crivellari, Quickly
- Marco Cavadini, Swisscolocation
- Franco Bondi, Eventboost
12:15 - 13:15
Swiss leadership in digital transformation
Round Table:
- Elena Marchiori USI University (Moderator)
- Stefano Zoia, Tinext
- Simona Zanette, Hearst Magazines
- Federico Capeci, TNS
- Milena Folletti, RSI
13:15 - 14:15
Apéro-lunch & Networking
14:15 - 15.15
Dedicated guided visit to the Swiss Pavilion
Swiss e-Commerce meets EXPO
"The Swiss e-Commerce Factor in international sales and deliveries" is the latest research promoted by the NetComm Suisse Observatory. It examined 5 European countries (Germany, France, Italy, Spain, UK) and 4 extra-European reference markets (Shanghai, Guangzhou, New York and Los Angeles), identifying millions of consumers potentially interested in buying products/services made in Switzerland or sold by Swiss online shops. Other features linked to Switzerland are the unicity of certain products, cost-effectiveness and customer care. A cultural trait to be added to Swiss plurilingualism: together they represent an added value which contribute in pushing new customers to whoever is able to exploit it. Moreover, Switzerland as a relocation destination for international companies has an impressive overall rating. Our country is ranked “best in class" in three of the four most important areas – political stability, labor flexibility, and the education of the work force – as well as in the quality of life, which is rated as “important.” But this isn't the end of the story: Swiss technology and digital sector are more than crucial to the development of local and foreign companies and this is a sector which is growing faster and faster. Switzerland is one of the countries where more innovation is made and it is home of the companies who get, year by year, the highest number of international patents for intellectual property. The technological infrastructure and the job market's attractiveness for top class local and international talent make this country the perfect cradle to nurture the most ambitious digital and e-Commerce projects. During this conference at EXPO Milano 2015 - Swiss Pavilion we'll have the opportunity to understand how the ongoing digital transformation could bring even more businesses to move to choose Switzerland as a hub, also thanks to its undeniable "e-Commerce Factor".