Comunicati Stampa & Social

Secondo l’indagine, presentata a EXPO al Padiglione Svizzero, sarebbero circa 30 milioni i consumatori nel mondo, potenzialmente interessati ad acquistare prodotti svizzeri. Le aziende che finora avevano visto nella sola Svizzera un Paese di 4,5 milioni di acquirenti devono ragionare in un’ottica più ampia per andare a proporsi verso un pubblico molto più vasto, attratto dai prodotti elvetici

Simona Miele e Marisandra Lizzi per Netcomm Suisse

4.2 million Swiss users declared they had purchased online at least once in 2014. The data regards regular users, who bought fashion items to a greater extent of + 16.3% over the previous year

NetComm Suisse Association – Swiss e-commerce Association Nicole Mureddu NetComm Suisse tel Zurich 0041 (0)44 5002..

Netcomm Suisse, associazione svizzera degli operatori dell’e-commerce e della comunicazione digitale, organizza un appuntamento rivolto a tutte le imprese che intendono attuare operazioni di e-commerce e digital business sul mercato interno svizzero e su quello internazionale.

Sergio Bissi

As for the research, presented at EXPO in the Swiss Pavillion, there are about 30 million consumers who are potentially interested in buying Swiss products. The companies who until now have only interacted with the 4,5 million Swiss buyers must now think with a broader mind-set to present themselves to a much greater public, attracted by Helvetian products

Simona Miele e Marisandra Lizzi per Netcomm Suisse

Gli elvetici e-shopper sono oltre 5 milioni su una popolazione di 8 milioni di abitanti: nel 2013 hanno acquistato beni e servizi online per oltre 10 miliardi di franchi (+12% rispetto al 2012)

Sergio Bissi

4,2 milioni di svizzeri hanno effettuato almeno un acquisto online nel 2014. Il dato riguarda gli utenti regolari, che dichiarano di aver acquistato prodotti di moda in misura maggiore del + 16,3% rispetto all’anno precedente

Netcomm Suisse Press Office

Swiss e-shoppers are more than 5 million out of a population of 8 million inhabitants: in 2013 they bought goods and services online for over 10 billion francs (+12% compared to 2012 )

Sergio Bissi


Alessandro   Marrarosa

NetComm Suisse  

Lorenzo   Leoni

AGIRE Foundation  

Carlo   Terreni

NetComm Suisse  

Gianni   Cattaneo

Cattaneo & Postizzi Studio Legale (Moderator)  

Fabio   Gianfreda

Swiss Post  

Louis   Macchi


Maurizio   Crivellari


Marco   Cavadini


Franco   Bondi


Elena   Marchiori

USI University  

Stefano   Zoia


Simona   Zanette

Hearst Magazines  

Federico   Capeci


Milena   Folletti



Parking at Arese dedicated EXPO Car Park
Catch shuttle bus to ROSERIO Gate (about 30 minutes)
Walk to the Swiss Pavilion (about 15 minutes)

10:00 - 10:30
Check-in and Welcome Coffee at Swiss Pavilion

10:30 - 10:40

Welcome speeches
- Alessandro Marrarosa, NetComm Suisse
- Lorenzo Leoni, AGIRE Foundation

10:40 - 11:00
Research presentation: "The Swiss e-Commerce Factor in international sales and deliveries”
- Carlo Terreni, NetComm Suisse

11:00 - 12:15
Destination Switzerland: what makes Switzerland so attractive for the relocation of digital and e-Commerce companies?

Round table:

- Gianni Cattaneo, Cattaneo & Postizzi Studio Legale (Moderator)
- Fabio Gianfreda, Swiss Post
- Louis Macchi, PricewaterhouseCoopers
- Maurizio Crivellari, Quickly
- Marco Cavadini, Swisscolocation
- Franco Bondi, Eventboost

12:15 - 13:15
Swiss leadership in digital transformation

Round Table:

- Elena Marchiori USI University (Moderator)
- Stefano Zoia, Tinext
- Simona Zanette, Hearst Magazines
- Federico Capeci, TNS
- Milena Folletti, RSI

13:15 - 14:15
Apéro-lunch & Networking

14:15 - 15.15
Dedicated guided visit to the Swiss Pavilion

   Swiss e-Commerce meets EXPO

"The Swiss e-Commerce Factor in international sales and deliveries" is the latest research promoted by the NetComm Suisse Observatory. It examined 5 European countries (Germany, France, Italy, Spain, UK) and 4 extra-European reference markets (Shanghai, Guangzhou, New York and Los Angeles), identifying millions of consumers potentially interested in buying products/services made in Switzerland or sold by Swiss online shops. Other features linked to Switzerland are the unicity of certain products, cost-effectiveness and customer care. A cultural trait to be added to Swiss plurilingualism: together they represent an added value which contribute in pushing new customers to whoever is able to exploit it. Moreover, Switzerland as a relocation destination for international companies has an impressive overall rating. Our country is ranked “best in class" in three of the four most important areas – political stability, labor flexibility, and the education of the work force – as well as in the quality of life, which is rated as “important.” But this isn't the end of the story: Swiss technology and digital sector are more than crucial to the development of local and foreign companies and this is a sector which is growing faster and faster. Switzerland is one of the countries where more innovation is made and it is home of the companies who get, year by year, the highest number of international patents for intellectual property. The technological infrastructure and the job market's attractiveness for top class local and international talent make this country the perfect cradle to nurture the most ambitious digital and e-Commerce projects. During this conference at EXPO Milano 2015 - Swiss Pavilion we'll have the opportunity to understand how the ongoing digital transformation could bring even more businesses to move to choose Switzerland as a hub, also thanks to its undeniable "e-Commerce Factor".

   Swiss e-Commerce meets EXPO

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