4,2 milioni di svizzeri hanno effettuato almeno un acquisto online nel 2014. Il dato riguarda gli utenti regolari, che dichiarano di aver acquistato prodotti di moda in misura maggiore del + 16,3% rispetto all’anno precedente

Netcomm Suisse Press Office

Dietlikon, Langenthal et Zurich, le 21 avril 2015 – Le groupe de presse suisse Tamedia continue d’étendre ses activités dans le domaine de la mode en ligne. Le 16 avril 2015, il a pris le contrôle de la boutique de mode premium stromberg.ch, fondée en 2003 par André Brunner et Marco Novoselac.

Understanding how to market and sell fashion products online is crucial in a multichannel driven environment. NetComm Suisse, the Swiss e-Commerce Association, organizes “eCommerce meets Fashion in the Ticino Fashion Valley” a seminar to discuss and outline the best strategies on the market through: market leaders' panel discussions, specific case studies and success stories.

Simona Miele per NetComm Suisse

Spesi quasi 2000 CHF pro capite in un anno dagli online shopper svizzeri. Sei su dieci comprano cross border quando non trovano un prodotto negli e-store svizzeri. Svelati oggi alla Swiss Ecommerce Conference i risultati della Swiss Internet Users & E-Commerce Research sui comportamenti digitali degli utenti svizzeri, ricerca commissionata da Netcomm Suisse e realizzata da ContactLab. La Svizzera si dimostra un mercato maturo, con una propensione all’acquisto online molto marcata e con abitudini

Marisandra Lizzi per NetComm Suisse

4.2 million Swiss users declared they had purchased online at least once in 2014. The data regards regular users, who bought fashion items to a greater extent of + 16.3% over the previous year

NetComm Suisse Association – Swiss e-commerce Association Nicole Mureddu NetComm Suisse tel Zurich 0041 (0)44 5002..

Die Schweizer Mediengruppe Tamedia baut ihr Engagement im Bereich Online-Mode weiter aus und übernimmt auf den 16. April 2015 den premium Fashion Shop stromberg.ch, der 2003 von André Brunner und Marco Novoselac gegründet wurde.

Six in ten buy from abroad when they don’t find a product in Swiss online stores The results of the Swiss Internet Users & E-Commerce Research on digital behaviour commissioned by the Swiss e-commerce Association Netcomm Suisse and carried out by Contactlab and Netcomm Suisse Observatory were revealed today at the Swiss E-commerce Conference.

Marisandra Lizzi on behalf of Netcomm Suisse